Love as a Business Strategy: Resilience, Belonging & Success
- Downloads：7144
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-05-13 10:30:59
- Update Date：2025-09-07
- Status：finish
- Author：Mohammad F. Anwar
- ISBN：B0924Z443Y
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
In the face of ever-changing market conditions， leaders are looking for any advantage they can get。 And yet， almost every attempt to adapt produces the same results: inconsistent adoption， nonexistent innovation， and flagging performance。
To get lasting results， it’s time for leaders to stop looking for quick fixes and start building a culture of love。
Yes， love。
This is love as you’ve never seen it。 This is a love that leans into the hard conversations。 A love that is equal parts inclusion and accountability。 A love that focuses on solutions rather than dwelling on problems。
A love that gets results。
Anchored by Softway’s own transformational journey， Love as a Business Strategy offers a new， people-first framework for achieving any business outcome。 A better way of doing business is possible。 Get ready to ditch the status quo and embrace humanity。
To get lasting results， it’s time for leaders to stop looking for quick fixes and start building a culture of love。
Yes， love。
This is love as you’ve never seen it。 This is a love that leans into the hard conversations。 A love that is equal parts inclusion and accountability。 A love that focuses on solutions rather than dwelling on problems。
A love that gets results。
Anchored by Softway’s own transformational journey， Love as a Business Strategy offers a new， people-first framework for achieving any business outcome。 A better way of doing business is possible。 Get ready to ditch the status quo and embrace humanity。
Reviews
John
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Super， I won the book， really excited to start reading this one
LibroReview
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Love As A Business Strategy is the journey of Softway - a company that saw it’s darkest day in 2015 but the change in culture changed everything for the company。 What was this culture based on？ Love， empathy and care。 Every single person in the company came together to change the trajectory of the company and today， Softway is not only flying itself， but is also helping other companies to do the same。As the title suggests， this book is all about how you can change your company culture from toxic Love As A Business Strategy is the journey of Softway - a company that saw it’s darkest day in 2015 but the change in culture changed everything for the company。 What was this culture based on？ Love， empathy and care。 Every single person in the company came together to change the trajectory of the company and today， Softway is not only flying itself， but is also helping other companies to do the same。As the title suggests， this book is all about how you can change your company culture from toxic values to values of love。The language is extremely easy to read。 It is more like a story than a guide。 The best part of the book is the honesty it has been written with。 Changing the entire culture is not easy， and the mistakes documented in this book prove it。 Not just that， it also inspires us to keep following the strategy of love even if it is difficult。My favourite part was the honesty and practicality of book。 I cannot wait to use all these teachings and build my company that has a foundation of love。 I highly recommend this book to you if you are into business content。 。。。more
Pamela
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A much needed remind to put love at the centre of strategy。 The books is based on Softway's experience so it's not just theory。 It's easy to read， and applicable at all stages of one's leadership journey。 Even to self-leadership。 A much needed remind to put love at the centre of strategy。 The books is based on Softway's experience so it's not just theory。 It's easy to read， and applicable at all stages of one's leadership journey。 Even to self-leadership。 。。。more
Neelanjali । booksmakemewhole
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"Because people who feel included， empowered， and supported are more willing to take risks， are more innovative， and are better at identifying hidden opportunities。 In turn， they are able to produce better business outcomes。"How many times have you heard people complain about their hectic jobs？ How many times have they blamed their bosses for their miserable work life？ Almost everyone I know who has worked a corporate job， has the same things to say。 Why is that？ It's because most companies beli "Because people who feel included， empowered， and supported are more willing to take risks， are more innovative， and are better at identifying hidden opportunities。 In turn， they are able to produce better business outcomes。"How many times have you heard people complain about their hectic jobs？ How many times have they blamed their bosses for their miserable work life？ Almost everyone I know who has worked a corporate job， has the same things to say。 Why is that？ It's because most companies believe in focusing more on work output rather than on an employee's happiness and satisfaction。 Love as a business strategy is a book that smashes the inhumane mechanism of toxic corporate culture by putting people at the centre of everything。 The book was an idea born out of the darkest day in the history of the Softway company， when the owner Mr。 Mohammad had to fire some of his employees。 It weighed heavily on him and he went to watch a basketball game later on， which taught him an important lesson that changed the path of his company！The book is divided in three parts。 Part one talks about what it really love as a business strategy means， how it can affect a particular corporate culture and why human behaviours are at the centre of it all。 Part two deals with the introduction of the six pillars of love and how they are essential in supporting a culture of love。 Part three demonstrates the application of all these concepts to different areas of business。I liked the unique thought process behind this book。 It is written in an easy to understand way and is very well articulated。 A must-read！ 。。。more
Book Reader's club
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The COVID-19 struck era， has instigated an importance of lens change。 To view perseverance as a result of empathy and work towards goal achievement rather than exploit workforce potential， has been the most needed positive step in business world; and it did occur eventually。'Love as a business strategy' is a book greater than any other entrepreneurial guide。 It shares raw facts and figures of the business world and how consumers really draw out the true potential of a company and make it relive The COVID-19 struck era， has instigated an importance of lens change。 To view perseverance as a result of empathy and work towards goal achievement rather than exploit workforce potential， has been the most needed positive step in business world; and it did occur eventually。'Love as a business strategy' is a book greater than any other entrepreneurial guide。 It shares raw facts and figures of the business world and how consumers really draw out the true potential of a company and make it relive its aura。 Herein， the authors have devised a strategy to "love"。 Not just metaphorically， but also implement that pure emotion in every work they undertake。 Thus， this helps the company to elevate people as their first priority in business objectives。 "Applying this lens changes everything。" With lo true accounts of a wellspring company， this book has twined the simplicity， yet the complexity of the emotion- love。 It gives accounts of demystifying the expression and use it in the most serene way of philosophical strategy。 Combined with a case transformation of Softway as a company， there are mentioned accounts of the need to create centralized humanitarian attitude at the workplace and stand up for what is right， fighting bias and discrimination， and embracing change。In such desperate times， respecting rights， empowering the force and focusing on human dignity， are the stagnant pillars to uphold an organization。 Many such simple yet impactful tactics have been talked about in the book。 The authors have used the simplest conversational tone to convey their understatements。 Through their examples and practical tips， weave a story of 'love in the workplace。 A must suggested book for all executives who wish to bring a change and bind humanity together 。。。more
Nikita （thebookelf_）
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At the crux of any organization's success lies its people。 People with emotions。 Emotions like Love。In today's high paced environment companies are radically transforming themselves to focus on the big wins and one aspect of their transformation is to establish a people focused culture。Softway is one such organization and Love as a Business Strategy highlights the company's own transformational journey by offering the reader a peek into real stories of mistakes， heartbreak， and redemption。The bo At the crux of any organization's success lies its people。 People with emotions。 Emotions like Love。In today's high paced environment companies are radically transforming themselves to focus on the big wins and one aspect of their transformation is to establish a people focused culture。Softway is one such organization and Love as a Business Strategy highlights the company's own transformational journey by offering the reader a peek into real stories of mistakes， heartbreak， and redemption。The book is neatly divided into three parts explaining the why i。e。 the foundation， what i。e。 the pillars and how i。e。 the roof。 I especially liked reading the second part – Understanding the Culture of Love which builds upon these foundational concepts the Six Pillars of Love – Inclusion， Empathy， Vulnerability， Trust， Empowerment and Forgiveness。 These chapters help the reader to understand how to apply them in real life。 The final part of the book uses legitimate data to back the answers to questions– “Can “love” be woven into processes， tools， and hiring practices—the very DNA that makes a business functional？ Is love really a viable option that can bridge the gap between better cultures and more revenue？” I am glad interesting exposé and glad to have picked up this book！ "Strategy" sounds conceptual and technical; this book is everything but that。 Neither fluffy nor preachy， Love as a practical and honest business strategy is a handbook to help you navigate the workplace as a manager， leader， or an executive。 。。。more
K Hakim
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Simple yet powerful thoughts。 This book is a must-read for present and future leaders。 The fact that it has real life examples of how Softway was able to embrace the Culture of Love makes it a very compelling read。
Nan
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Love as a Business Strategy The very title made me curious when I heard about the book。 When I read more about what it is about， I realized it was everything I want to be followed by business， so I immediately decided I had to give it a try。 Love as business strategy is not as easy to follow as it sounds， because it doesn't merely mean being kind and loving in a professional environment。 It is much more。 Since this book is based on experience of implementing the strategy and seeing success at So Love as a Business Strategy The very title made me curious when I heard about the book。 When I read more about what it is about， I realized it was everything I want to be followed by business， so I immediately decided I had to give it a try。 Love as business strategy is not as easy to follow as it sounds， because it doesn't merely mean being kind and loving in a professional environment。 It is much more。 Since this book is based on experience of implementing the strategy and seeing success at Softway， an IT based organization， they have complete knowledge of what they are talking about。 It is all not just theory。 It is what people have experimented， experienced and encouraged over the past few years。 The clarity reflected in every page while explaining concepts is extremely helpful to understand what is being preached even if you are not someone who is higher in the hierarchy of the corporate setting。 It is a book for everyone。 I am always a fan of books that explain concepts with a little bit of anecdote。 It makes it easy for me to comprehend complex concepts。 This one has done the anecdote bit the best with such suitable and relatable ones。 There are six significant points that are discussed as the must follow to embrace this strategy。 Instead of just telling what to do， they also mention how to do it。 For instance， we all speak about inclusion， but how do we include everyone in the right way？ This book speaks from the experience of authors on such matters and hence it comes out as the most practical need of the hour。 Just as the title suggests it is about love as strategy and also about hope in toxic work culture。 I genuinely hope more people read it and understand that work can be optimistic， fun and morally uplifting。 。。。more
Sapana
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From yelling， emotional abuse， mind games to love as a business strategy。 The book talks about how love can help a business grow。 Mohammad， chief executive of the software company has faced a downturn when he realised love can help a business grow。 The book consists of different strategy in not so cheesy or preachy way。 Every strategy the company is using has drawn its way from a past bad experience。 Every strategy is preceded by examples of the company itself。Writing Style-Although the writing From yelling， emotional abuse， mind games to love as a business strategy。 The book talks about how love can help a business grow。 Mohammad， chief executive of the software company has faced a downturn when he realised love can help a business grow。 The book consists of different strategy in not so cheesy or preachy way。 Every strategy the company is using has drawn its way from a past bad experience。 Every strategy is preceded by examples of the company itself。Writing Style-Although the writing style is super professional and straight to the point， the ease of language and the choice of words and example makes it easy to read and comprehend to even beginners。What I Liked The Most-You will get to know the story of both sides; The leader's side and the employee's side。 A leader understands how his command， his behaviour his action is seemed by his employees。 On the other hand， it has also included how the employee sees it。 How employees behave。The book has series of real-life， a first-hand example to help you understand the point better。My opinion- This book will force you to think about your behaviour towards the work and workplace。By the end of the book， the feeling of superiority and the convection that Senior is always right will fade and you will get to know some great lessons。 It elaborates on self-awareness。 How can you improve yourself and in what waysIf you are a non-fiction reader， you have to have this book。Every aspiring leader and entrepreneurs must consider reading it once。 It will broaden your thinking and analysing skill and help you in many aspects of your work life。 。。。more
Shally
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A realisation struck me after reading this book， which is are we are actually working in a humanitarian environment？ For most of the working places， I think the answer is a big NOO。 This amazing book by the team of Softway gave me in-depth details of what an office/workplace should be like， where a human spends most of his/her time。 They say， "We have learned how to rediscover our humanity， put people at the centre of work and build a better business。"The book is divided into 3 parts， written in A realisation struck me after reading this book， which is are we are actually working in a humanitarian environment？ For most of the working places， I think the answer is a big NOO。 This amazing book by the team of Softway gave me in-depth details of what an office/workplace should be like， where a human spends most of his/her time。 They say， "We have learned how to rediscover our humanity， put people at the centre of work and build a better business。"The book is divided into 3 parts， written in lucid， easy to understand language， with a lot of databases to prove their points with the help of flowcharts， notes， testimonies， and much more。 The amazing souls who wrote this book happen to be the heart and soul of the company too。 The book begins with how the company plans to fire a few employees due to the losses， and then how their subtle planning and understanding， did wonder to the organisation's success and prosperity。 The main aim of this book is to present the importance of LOVE in a business， love for work， love for co-workers， love for each other as a team， and love for all the good and bad a business goes through。 A book that is totally meant for leaders and aspiring leaders， aims to cultivate a culture of love at the workplace。 Chapter: Culture eats strategy as breakfast is something I would love to read a zillion times。 New concepts are also introduced and explained like 'crab umbrella'。。 to know more you can grab a book for yourself。 Believe me， it is worth reading。 。。。more
Deepan Maitra
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"Love" and "Business" don't always go together。 Business is perceived to be staunchly separate from emotional bandages， and is thought to be something very discrete， out of the way of Love。 "Love as a Business Strategy" is a book that bridges the gap between the two。 It shows us how Love can be incorporated to make business flourish and how it can be utilized in corporate fields。 Inspired by Softway's journey， this book makes us see new perspectives to how business can be handled by keeping peop "Love" and "Business" don't always go together。 Business is perceived to be staunchly separate from emotional bandages， and is thought to be something very discrete， out of the way of Love。 "Love as a Business Strategy" is a book that bridges the gap between the two。 It shows us how Love can be incorporated to make business flourish and how it can be utilized in corporate fields。 Inspired by Softway's journey， this book makes us see new perspectives to how business can be handled by keeping people at the forefront， how it can be wonderfully maintained by embracing thoughtful emotions。 "Love as a Business Strategy" lays out the blueprints for better business outcomes， and doesn't become one of those boring， repetitive business guidance textbooks。 Rather， this book is dynamic-- the experiences are first-hand and ideas revolutionary。 What makes this particular book special is how oriented to people it is， how it is largely based upon real-life experiences of people in the company， who are far from ideal。 By reading this book， it can be felt how doing Business is incubated within a clear understanding of people's minds and their emotions。 Vividly visual， very pointedly communicated and wanting to bring a change in how people view business， "Love as a Business Strategy" could be a winner of a book。 。。。more
Avani ✨
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